Sad to say, I saw the first of the Monster High reboot dolls the other day. The pictures don't do justice to how cheap Frankie's face paint was. If MH sales have dropped so badly, I imagine other people bought fewer for the same reasons I did. The only dolls I could find at retail were old or picked over, no new releases. The clothing grew cheaper and cheaper, there were almost no separate fashions. I'm not going to pay $20 for a tiny polyester tube dress. It turned into a compulsive, unending scavenger hunt, and I got burned out.
I don't know why these kindergarten-friendly editions couldn't have existed alongside the regular line. From what I've seen, this is the complete end for me, though I might buy some on clearance for their shoes.
They are laying the marketing on thick. I love dolls, but they aren't friends.
3 comments:
Huh, I haven't come across any of the new style of MH dolls in person yet, but based on the photos it's really too bad to see that they seem to have lost so much of the old detail...
I've seen a couple of the new dolls but there is no appeal for me. Their faces are cute but lack of articulation leaves them on the shelves. I hope this is not what is to become of MH. I haven't bought any since the 17" Elissabat.
The same things is happening to the Ever After High line. Actually, you can see one of those EAH dolls in one of your pictures. I saw someone online suggest Mattel is trying to make up for losing the Disney princess doll lines by making MH and EAH dolls for that age group. Although like you said, I don't know why they couldn't have kept the more detailed dolls and also made these simpler ones. But children are always going to be the biggest market for the playline dolls, so that's who these companies are going to court the most.
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