Sad to say, I saw the first of the Monster High reboot dolls the other day. The pictures don't do justice to how cheap Frankie's face paint was. If MH sales have dropped so badly, I imagine other people bought fewer for the same reasons I did. The only dolls I could find at retail were old or picked over, no new releases. The clothing grew cheaper and cheaper, there were almost no separate fashions. I'm not going to pay $20 for a tiny polyester tube dress. It turned into a compulsive, unending scavenger hunt, and I got burned out.
I don't know why these kindergarten-friendly editions couldn't have existed alongside the regular line. From what I've seen, this is the complete end for me, though I might buy some on clearance for their shoes.
They are laying the marketing on thick. I love dolls, but they aren't friends.
I'm an adult doll collector, who collects a little bit of everything, as long as it's attractive or interesting.
Almost all the photos I post are mine, with the exception of a handful of company promotional photos.
I'm not a supreme authority on dolls, feel free to disagree with any of my opinions. I don't dictate what others can or can't like.